Sustainable tourism focuses on minimizing the negative impact of tourism while enhancing the local environment, culture, and economy. This approach promotes responsible travel that conserves natural resources, supports local communities, and respects cultural diversity. It encourages tourists to make eco-conscious choices, such as reducing waste, conserving water, and respecting wildlife, all of which help preserve destinations for future generations. For the market, sustainable tourism represents a growing trend driven by conscious consumers and businesses. As travelers increasingly seek experiences that align with their values, the demand for eco-friendly accommodations, activities, and transportation has risen. Companies adopting sustainable practices are gaining a competitive edge, appealing to environmentally aware customers and contributing to a more responsible tourism industry.