Customer-Centric Marketing Strategies for Growth: Insights from Corina Niculescu

Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies with local markets, fostering cross-functional collaboration, executing impactful growth programs, and championing a customer-first approach in marketing.

Corina, it’s great to have you for this interview. Tell us a little about yourself and your marketing journey.

Thanks for having me. I’m a passionate marketing professional with over 15 years of experience in B2B. Over the years, I implemented growth projects across Europe and the US in different markets and industries, switching from Health Care to Traffic Safety, Automotive, and Metalworking, and working with numerous channel business partners while having a customer customer-first mindset. A few years back I switched to cybersecurity, as WW Marketing Campaign Manager at Bitdefender. In this new role, I work with cross-functional teams and channel business partners to implement growth programs for existing customers. My background in sales, negotiation skills, Six Sigma Green Belt Certification, and numerous marketing courses help me better understand the market and the customer’s needs and align with sales and channel teams to launch growth programs.